Sassuolo Calcio announces the launch of its new official account on TikTok, an entertainment platform that claims more than 1 billion active users worldwide and more than 19.7 million monthly users in Italy. The Club, thanks to its move to TikTok, is set to reach and entertain a new online audience increasingly eager for different kinds of content.
The new black&green account, which has started posting content on the platform as of today, will share videos of the club’s life on and off the pitch, behind-the-scenes images and in line with the latest trend.
“We must always try to entertain our fans and create new content. We are a young club and atypical but always a model.” Said CEO Giovanni Carnevali, who added: “Thanks to TikTok, we will have the opportunity to reach an increasingly broad target, interested not only in football but also in content that goes beyond the sports routine.“